Dawn breaking in the Cote d’Azur; a man shaving his legs in a hotel bathroom; two riders with white jerseys approaching the 12th switchback; … The new Rapha catalogue, photographed by Ben Ingham, is sensuosly seductive.

Rapha know their market very well, but where are the girls? At a moment when British women are shining in competitive cycling, we hope to see a Mixte section in future offerings.

Rapha will be showcasing their collaborative efforts with Paul Smith at Pret a Rouler.

Thanks to Rad Spannerei for the link to the above video with Kraftwerk soundtrack.