We appreciate when competition attempts to imitate us. It spurs us to provide a better service to you.

Soon Cycle Surgery will be opening a branch 200 metres from our shop; and last week the Guardian launched a new cycle blog with a monthly podcast.

Allow us a pat on the back of our workshop team by quoting from a comment in a recent entry:

when I had an emergency repair needed recently (broken brake lever – kind of important!), he not only fitted me in the same day, but stayed late to do it. I stood next to him while he was doing, and he explained how to adjust it in the future if I need to. I had to buy the part from Evans on my way there though, as they’d explained on the phone they wouldn’t have it in stock.

[it was a lever for a racer, inappropriate for a town/city bike]

Image of Victoria and Elle launching a series of Sunday fun rides, by Skyride