The new signs around Newcastle Quayside display times on foot (& by bike?) in minutes. What's lacking is this sort of or-by-car comparison. Once you allow the time taken to get to your car, and then park the damned thing at the other end, I'm sure that the results would be in line with your example here!

I love that – subtlety isn't often utilised in Bike Advocacy.

[...] Not sure how I missed this post on bicycle posters, but happy to be pointed in the right direction by velorution. [...]