Nothing beats the enjoyment of coming out of the theatre, and comparing favourite arias with your girlfriend, cycling home side by side.
These are the images and feelings that cycle-promotion campaigns need to convey.
T-shirt by Urban Outfitters, via Barcelona Cycle Chic
What a great, simple post (I like the tee shirt too) These ARE the sort of experiences cycle promotion campaigns (be that from campaigners or manufacturers or retailers) need to convey. Simple!