Er, right, Mercedes… we cyclists are so envious of your cars with their fancy technology of multiple cupholders, and heated footwells. Who wants to get there on time and feeling good, when you can arrive late, but with a spare cappuccino and bare feet, for a mere extra fifty thousand dollars?

Not sure if I would want to cycle OR drive in New York, all looks a tadge dangerous!

But the video doesn’t sell the idea of buying a Merc to me, it does sell the idea if you want to get somewhere on time and feel good go by bike

Ohh and if everybody else went by bike they wouldn’t be sat in a traffic jam

It’s dreadfully inauthentic, isn’t it? The dynamic between the Mercedes driver and the fella with all the screens particularly. They should’ve spoken to the Top Gear producers for more realistic car v. bike races.

That aside (though it undermines the whole ad IMHO) I reckon every cyclist that watches it will think, “yeah, that’s why I ride a bike. And that’s why I’ll never be a smug Merc driver. Ever.”

The only decent things in that advert are the views of NYC – which you can enjoy better on a bike… without riding like a crazy fool.

Oh dear.

Thank God it’s a terrible film and everyone in it comes across as such as a tool.

I’d argue for giving Mercedes a break on this one. The denouement is just so ridiculous that I can picture the creatives (all fixie riders to a tee) sitting around discussing cycle routes through Manhattan, stunt rider casting and glidecam vs helmetcam shots, forgetting that they’re supposed to be advertising a car, then hastily improvising an ending with the help of research that shows SUV drivers prioritising cup holders as the no 1 benefit. Anyway, this is not the first time Mercedes have subverted the Clarkson-targeted automobile ad genre. Remember the Michael Mann-directed ‘Lucky Star’ opus, which pretended to be a movie trailer? Or the unashamed recontextualising of Janis Joplin’s anti-consumerist ‘Mercedes Benz’ lyrics?

Besides, the ‘stay in denial until you’re proven to have been thoroughly beaten, and then try to change the terms of reference in order to save face’, is a refreshingly honest sketch of the modern motorist…

I like it. If there is one thing I would disagree with is that if someone tries to door me I wouldn’t lightly tap the door and continue, I’d make sure they paid the “wingmirror tax”.

What is unauth is how the Merc found somewhere to park at the end. More realistic would be driving round for 10 minutes looking for a space and then paying lots.