Kelly Brook launched London’s Sky Ride on one of our very own Pashleys. It was a brilliant choice of bike. There is no need to make sartorial compromises when riding a Pashley. Kelly seemed to prove this point by cycling quite comfortably in high heels and a pink minidress. See the Daily Mail and OK for more details. Photos: Sky Ride

Five weeks left in the summer, and here is the quiz: Identify the summer song from the video screen shot and win a £50 voucher to spend at our shop. We will play the song everyday at our shop between 11 and 12. We will also give you a new clue everyday. The prize will however shrink £2 after each clue. Get your Shazam out. CLUE NO. 1: Totti – Prize is now £48. CLUE NO. 2: Velorution’s brand manager – Prize is now £46. [...]

An interesting photographic exhibition of people and their bicycles has been showing in various venues in Hackney this month. The exhibition seeks to capture some of the rich cycling culture that exists in Hackney today. More information can be found here.

An evening with brilliant minds, including customers Bella Bathurst and Will Self, and chaired by Rocco Forte at the Royal Geographical Society. Thursday 8th September, 18:00. A bike can turn your journey from A to B into a flight of inspiration, give you a sense of speed, grace and limitless potential, and add a frisson of danger to your otherwise humdrum existence. Intelligence Squared are bringing together the most articulate amateurs and professionals from the world of cycling to celebrate the endeavour and endurance, the [...]

New address, from 8th August: 93 Great Portland St., W1W 7NX Last trading day at Great Titchfield St: 22nd July.

15% off all new bicycles; 30% off all accessories. Today only. We reopen on 3rd August at 93 Great Portland St. W1W 7NX Image by Marielle Leenen

In July, Velorution is opening a new shop at 93 Great Portland St, W1W 7NX. We will be conducting interviews on 30th June for the following posts: Shop Manager Sales Assistants Purchasing Manager Website Editor/Administrator Workshop Mechanics General administration We welcome CVs from all interested people who share our vision of London as a truly cycling city. Image by Pave, a new shop in Barcelona

On Wednesday, 22nd June, NonUsual, the makers of Gropes, are having a small gathering for the launch of their online shop and new product colours at Family Tree in Exmouth Market. They will be exhibiting a bespoke bike with Gropes, especially built for the evening by Mechanical Alchemist There also will be a raffle, you could win scrumptious prizes ( Golden Gropes Trophy is the one of them) when you sign up to Family Tree mailing list at the party. UPDATE 27.6.11: Nice write up [...]

Dokumenta is a touring photographic project by Filip K. Next stop, London on Sunday 12th June.

To kick off Artsadmin’s Two Degrees festival with Arcola Green Sundays you are invited to hop on your bike and join in the fun. Routes between Toynbee Studios and Arcola Theatre will be overrun with a host of artist-led bicycle events, including bike bingo, a graffiti tour of East London, a game of Capture the Flag and a mass community Tour de Dalston. Events leave from both venues throughout the day – arrive early to sign up for your favourite, have a bite to eat [...]

Brian Perkins: on the joy of the design classic bicycle, the Moulton, and the craft of renovation FRIDAY 3 JUNE 2011, 19.00 – 21.00 Practitioners’ Parlour takes place at The School of Life once month. It brings together makers, bakers, experimenters, creators and craftspeople, in an active exploration of human hinterland of everyday craft. Brian Perkins created the Bicycle Hub website dedicated to the restoration of classic bicycles, especially the innovative small wheeled revolution in cycling known as the Moulton, after its inventor Alex Moulton [...]

Click here to be kept up-to-date by Brompton’s Will Carleysmith on the exciting development of Project X. Progress is going well, we are still in the development stage but each prototype continues to get better and better. What I’m most looking forward to is getting out of the workshop and doing some real world testing in the coming months. Image of Andrew Ritchie courtesy of Brompton