Velorution was recently included in an article on London’s bicycle boutiques in The Financial Times’ ‘How to Spend It’. In Moving Down a Gear, Marc C O’Flaherty discusses the gradual transformation of cycling culture from garish lycra cycling shorts found on the Tour de France to the minimalist yet chic city cycling inspired by continental riders. Pedersen bicycles are cited as stirring examples of  how exquisite design flourishes from past generations can be fused with modern technical innovation to create a bicycle that is both safe, efficient yet aesthetically [...]

Similar to our Scorcher; with a Brooks Flyer, metal mudguards and Reelights. By Copenhagen Street Style

The Scorcher, our Single Speed London Bicycle. This from Marcus Ross a London photographer who is shooting and editing an exciting new book, London Bike Style: I’m currently working on a piece about fashionable cycling clothes. By this I mean clothes that have been designed to wear whilst riding a bicycle, but are designed with style in mind rather than the old fashioned practical cycling gear. So far I have photographed Rapha, To & Fro, Dashing Tweeds, Cyclodelic, and Cyclechic. The last one I need [...]