Thursday evening and you check the weather forecast: beautiful summer days and evenings are in prospect: time to plan for an intensely sensual week-end: music in the park, farmers market, a gelato, an East End gallery, al fresco dinner, a quick bop, a detour to a secret garden, of which you managed to get hold of the keys, … How to join the dots? If your standard commuter bike just doesn’t fit the itenerary, why not rent one of our Bikes of Distinction for the [...]

Szczel walked by our shop and reminisced: This is almost an exact replica of the bike my Dad used to ride to his work in Lagonda’s in Feltham during the Fifities. His was much more second hand looking tho. I used to get a lift to school on a little seat on the cross bar. Cosy time with my dad. And this is from the Midwest of the USA. In [...]1892 [... a] bicyclist to be considered genuine had to be dressed in bicycle clothes. [...]

Velorution was recently included in an article on London’s bicycle boutiques in The Financial Times’ ‘How to Spend It’. In Moving Down a Gear, Marc C O’Flaherty discusses the gradual transformation of cycling culture from garish lycra cycling shorts found on the Tour de France to the minimalist yet chic city cycling inspired by continental riders. Pedersen bicycles are cited as stirring examples of  how exquisite design flourishes from past generations can be fused with modern technical innovation to create a bicycle that is both safe, efficient yet aesthetically [...]