Velorution was recently included in an article on London’s bicycle boutiques in The Financial Times’ ‘How to Spend It’. In Moving Down a Gear, Marc C O’Flaherty discusses the gradual transformation of cycling culture from garish lycra cycling shorts found on the Tour de France to the minimalist yet chic city cycling inspired by continental riders. Pedersen bicycles are cited as stirring examples of  how exquisite design flourishes from past generations can be fused with modern technical innovation to create a bicycle that is both safe, efficient yet aesthetically [...]

We make the bikes, we want to ride. We came up with the Scorcher. A line of elegant, refined bicycles with a sense of history and a good portion of style. Why? Most bicycles seen on London streets fall short of what a bike should be. A bicycle should be able to handle distance as well as the tight, rugged potholed streets of London. It must be reliable, strong, comfortable and efficient but with an eye to the graceful and slender. The lights and the [...]

All right kids. This is it. The first day of our “worst dressed cyclist” competition. Get your cameras warmed up, I can promise you that competition is going to be fierce (and likely fear-some!) To inspire you all we’ve gone out and done some pictures to get you in the spirit of things. (ours are staged, but we’re not entering the competition!) I’d like to thank everyone involved in getting these pictures, it was early on a rainy Saturday morning a few weeks ago, despite [...]